Viva Magenta has been crowned 2023 Pantone Colour of the Year!
A powerful and vigourous red, it elicits a strong reaction from our customers.
It’s animated energy really draws the eye to whatever plastic or packaging it’s applied to, muscling out all other colours surrounding it. Handy when you need your product to stand out from the crowd.
This vibrant Pantone pairs well with deep jewel tones like emerald green and navy blue, as well as pops of neon.
“PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all.” – Pantone
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