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Packaging trends for 2024

We take a look at what next year has to offer in terms of new packaging products and trends.

1) Reusable and sustainable packaging

Having sustainable packaging not only protects the environment, but will help your brand stand out with a good message.

But this year, the trend of eco-friendliness goes beyond sustainable packaging. More and more businesses are struggling with the current cardboard shortages, and are therefore realising the positive outcomes of reusable packaging materials, including how well they are received by consumers. From returnable packaging containers, through to pallets and packaging inserts, all produced from a wide range of materials.

Whilst reusable packaging can be effective consumer-side too (such as drinks bottles and retail bags), the main application for this trend is with B2B and industrial closed loop supply chains.

2) Minimalist packaging design

When it comes to packaging design, one of the hottest trends comes with a minimalistic approach.

Minimalism is all about introducing simplicity into your product packaging. It should be straight forward, uncluttered, and clear, while featuring a memorable element – perhaps you decide to incorporate an important message that you want to stand out.

But what’s the reasoning behind this approach?

Described as design at its most basic, the main purpose is to stand out and be the focal point. It’s an easy way to make your brand memorable, as long as it’s executed in the right way.

3) E-commerce packaging

Due to the complications caused by COVID-19, ecommerce has experienced yet another surge in popularity. This has caused a shift in modern consumer behaviour, with customers expecting a flawless ecommerce experience. Right from the point of ordering, to receiving their goods at the time of delivery.

In order for your business to succeed in the thriving ecommerce market, you need to ensure your ecommerce solutions (which includes your packaging) are up to scratch. Not only should your ecommerce packaging protect the contents during shipment, but should leave a lasting experience that invites them to choose your business again. After all, ecommerce packaging is responsible for providing part of the first impression. Don’t let the experience be a bad one. Elliott Packaging have a complete range of eco-friendly mailing bags to choose from:

Polythene mailing bags
Paper mailing bags

4) Packaging automation with machinery

Automating your packaging line with machinery serves many benefits in 2024. This will help to increase your production levels and machinery will result in a further optimised packaging line.

Whether you decide to use fully automated machinery or semi-automatic, adding even just a touch of automation to your packaging line will help increase production, reduce excess waste, improve quality, and help keep your people safe.

5) Interactive packaging

Using a QR code on packaging is an excellent and efficient way to provide additional information. As a quick way to view online information, the QR code offers unrivalled potential for companies looking to use packaging to communicate their brand values.

This is known as interactive packaging.

Interactive packaging involves a variety of different executions. From augmented reality, through to packaging that lights up when you touch it, as well as games such as “connect the dots” labels.

It can also be used to bring up helpful tips about the product, such as how-to videos.

If you’d like to find out how Elliott Packaging could take your business to the next level with packaging, contact our team of packaging experts today

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